INCREASING BRAND EQUITY - CERTECO
Helping an ambitious financial business technology change consultancy uplift brand equity to attract desired acquisition by Lonsdale Capital Partners, achieving an increased ranking of ‘2nd fastest growing company’ in the Sunday Times Virgin Fast Track 100.
Certeco's Brand Adventure comprised a brand discovery and company-wide development programme. Insights gained from research, qualitative interviews and workshops delivered a revitalised brand strategy allowing Certeco to carve out its unique position in the market - 'bringing certainty to business change delivery'.
The Brand Adventure continued with a customised creative and implementation process to build a refreshed brand identity with roll-out across digital, print, thought leadership, events and media.
“Tuned in, empathetic and responsive. Most people wouldn’t see what you see or do in a moment on your feet what you can do to drive things forward. A real critical thinker, zooming into the detail; zooming out into the big picture.”
Jan Jackson, Head of Marketing, Certeco
BRAND STORYTELLING WORKSHOPS - CERTECO
Customisation and delivery of over 30 training workshops on brand-storytelling and presentation skills to 170 Certeco business technology change experts.
Originally briefed as sales team training, these sessions rolled out across the entire business to equip each member of the team with the tools to represent the Certeco brand story in formal pitches and informal conversations.
These ‘Stand & Deliver’ sessions covered physical preparation for presenting (body and voice) alongside content preparation and finding your own natural delivery style.
“To be able to present a consistent and professional message company-wide is hugely important. It shows growth and maturity in the organisation”
“The premise of developing a consistent message delivered through a personal filter is sound”
“This course considered and encouraged everyone’s individual approach to presenting and did not make any efforts to change
it... this I loved!”
BRAND REPOSITIONING - TROUP BYWATERS + ANDERS
Helping a 50-year-old cross-discipline engineering partnership recognise its emotional proposition and breathe life into its brand identity, internally and externally.
Troup Bywaters + Anders' Brand Adventure began with cross-team business workshops to collectively explore the truths at the heart of the brand and build consensus around what is important. Customer interviews and market research added balance to the mix and clarified positioning. An excellent creative Brand Adventure team delivered a revitalised identity and brand campaigns to grow the brand’s reputation across digital, print, event and PR.
In the past 5 years TB+A has achieved Investors in People Platinum (the only construction company in the UK to do so), Consultancy of the Year IHEEM Employer of the year at National Apprenticeship Awards and Best place to work I the Construction Investing in Talent Awards.
“You came into a business that didn’t have a real sense of what brand was about and simplified it for us, applied it to our situation, drew out our thinking, understood the diverse types of people
and gave them a voice. All of the brand strategy work is sacrosanct. You helped us to see what was at the heart of the business and showed us what to do with it”
BUSINESS STRATEGY WORKSHOPS - TROUP BYWATERS + ANDERS
As the Troup Bywaters + Anders business expanded across the UK, Brand Adventure planned and delivered a series of follow-up strategy and process review workshops involving the regional teams to support business growth, facilitating platforms for cross-business discussion, consensus and realignment.
"Our aim was to bring together all of our regional partners and Solutions Groups to focus on our business strategy, brand reputation and marketing planning. Brand Adventure quickly understood our goals and designed a 2-day programme to explore opportunities and gain the consensus needed for each area to move forward. The workshop was highly interactive, creative and enjoyable and the results will help us to confidently steer our course over the coming years.”
Neil Weller, Managing Partner, Troup Bywaters + Anders
BRAND AWARENESS FOR PROFITNET - UNIVERSITY OF BRIGHTON
Raising the profile of the University of Brighton’s peer-to-peer learning network ‘Profitnet’ by putting members’ stories at the heart of the idea.
Profitnet's Brand Adventure began with investigative workshops for the delivery team and the extended network to drill down to what it means to be a member. Once distilled, these brand truths were packaged and fed into the creative identity brief. The extended Brand Adventure creative team implemented the visual identity and roll-out of websites, landing pages and membership collateral making sure that the essence of Profitnet brand came to life across each touch-point.
"You have a way of shaping our confusion and complexity clearly and beautifully. I often come to you with a business burden and you take it on. But it’s not about simply passing something on – it’s about feeling understood and feeling that you are in it together. That you have taken it on. Brand Adventure is a way of doing things that involves people and gives huge optimism that things will work out.”
Deana Ward, Director, Fresh Ambition (formerly Project Director, Profitnet, University of Brighton
PROCESS & SERVICE REVIEW - BBC PROPERTY
Successful projects don’t just happen. They’re planned, monitored and reviewed. Brand Adventure’s Process and Service Reviews are tailored to match the specific objectives of your own projects and processes. It's all about creating a supportive environment in which all participants get the opportunity to share experiences, observations and recommendations. Every voice is heard and positively acknowledged. These programmes focus on identifying approaches that work and that support and strengthen the business brand, as well as identifying areas that would benefit from an alternative approach the next time around.
"Brand Adventure has helped BBC Property with the facilitation of a number of project review programmes connected to the regional migration of BBC properties and people for Media City London, Media City UK Manchester, Pacific Quay Glasgow. Facilitating this type of event can be very challenging, but Brand Adventure brought a natural enthusiasm, a willingness to listen, and a sense of fun that helped to make the events an enormous success.”
Tony Wilson, Head of BBC Property