NAMING

What’s in a name? Just ask Englebert Humperdink or Reg Dwight.

Get the name right and your brand will achieve a memorable personality in a crowded marketplace, build customer loyalty, grow your business. Get it wrong and, well, it doesn’t bear thinking about.

Brand Adventure provides the full naming process for new or merged businesses, products and services. The approach includes:

>   Briefing workshop 

>   Virtual naming competition 
>   Name generation workshops

>   Shortlisting and evaluation 

>   Delivery of recommendations

Linguistic support and management of the legal checking and registration process can also be arranged. 

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"The naming process you led was excellent. It was engaging and fun, whilst being delivered professionally at breakneck speed.  We were successful in securing engagement from a range of colleagues across the existing schools and feedback from the focus groups was very positive." 

Paulette Lyden, SoTed, University of Brighton