Client: Profitnet is a peer learning, business development and support programme for SMEs delivered by the University of Brighton.

Plan: To raise the brand profile of Profitnet across all its audiences, drive recruitment for the programme and create licensee manuals and marketing materials as the programme rolls out around the world

Destination: Development of 1: A new programme identity around ‘Connecting business minds’ with a new suite of marketing materials to help recruitment alongside 2: The creation of licensee manuals and guides for the licensing of the programme around the world.

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